Impact of Digital Transformation on Organizational Behaviour

Abstract

The majority of an organisation's culture is made up of its people, practices, and technology. A company's culture reflects its ideals, reputation, growth, social impact, and aspirations for the future. The ongoing and rapid digitalisation is having a significant effect on work, communication, the delivery of consumer value, and future planning. As a result, the digital era is having both direct and indirect impacts on our organizational structures, which is leading changes to happen slowly. On the other hand, rapid cultural changes are seldom simple and may cause chaos inside a firm, including its internal dynamics, levels of trust among employees, and overall productivity. This study includes a comprehensive analysis of the future workforce, the need for change in the digital age, and strategies for establishing an inclusive environment that encourages innovation and growth. It examines the ways in which business culture has been affected by the rapid increase in digitalization. The digital revolution is the latest trend, and it is taking over the whole economy. Despite its extensive use, the concept is still not well defined and remains vague in many companies. On the other hand, some companies say that they have begun or are about to begin their digital transformation path. Given these circumstances, it is essential to define digital transformation and to develop methods for measuring its impact on businesses.